| Definitions | | unaided awareness |
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noun
- (advertising) The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertising they recall seeing in a general product category over the past 30 days, in w:advertising research, advertising research.
- Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low of the brand.
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