verb to jump on the bandwagon
|jump on the bandwagon||
- (idiom) To profit from a craze; to join a trend.
- After the incredible success of Cadbury's latest low-fat chocolate bar, Nestlé has jumped on the bandwagon, and released a low-fat version of Kit Kat.
Etymology: A bandwagon carried the musicians at the head of a parade or at a political rally, beckoning others to follow. When used to refer to politics, jumping on the bandwagon suggests following the crowd for the excitement of the event rather than any firm conviction in it's direction. The phrase is first attested in a letter by w:Theodore Roosevelt, Theodore Roosevelt in 1899::When I once became sure of one majority they rumbled over each other to get aboard the band wagon. http://www.wordorigins.org/index.php/site/comments/bandwagon_jump_on_the/
- German: auf den Zug aufspringen
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