English
Etymology
From buy one, get one free
Alternative forms
bogof
acronym
BOGOF
- In retail, a promotion of a product in which consumers may purchase two of the products for the usual price of one such product.
- An item promoted in this way.
- (as a modifier) Describing such a promotion.
- (as a modifier) By extension, any similar offer in which the recipient is offered twice that which would usually be provided.
Synonyms
(promotion): 2 for 1, buy one, get one free, two for the price of one
Quotations
2005 - The other day in the supermarket, I found myself surrounded by "buy one, get one free" promotions, tempting everyone to fill their baskets with things they hadn't intended to buy. Just like the supermarket, New Labour is running Britain's first BOGOF election campaign — Labour's two-for-one whammy, Ian Duncan Smith, The Guardian, 20 April 2005
2002 - At the Big Food Group, the new team headed by Bill Grimsey was quick to discover that turning the company around might be more difficult than it thought because of double counting of revenues as a result of bogof (buy one, get one free) promotions — Nothing to be Smug About, Alex Brummer, London Evening Standard, 13 November 2002.
External links
Word of the Week article on the word "BOGOF" — on the MacMillan? Essential Dictionary Resource Site.
See also
bog off
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