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motivation
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noun
  1. Willingness of action esp. in behavior
  2. The action of motivate, motivating.
  3. Something which motivates.
  4. A reason for doing something.
  1. (Advertising) a research rating that measures how both the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
    The scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.
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