- Willingness of action esp. in behavior
- The action of motivate|motivating.
- Something which motivates.
- A reason for doing something.
#(Advertising) a research rating that measures how both the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
#:The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.
trans-top|Willingness of action esp. in behavior
trans-top|The action of motivating
trans-top|Something which motivates
trans-top|A reason for doing something
trans-top|a research rating that measures how both the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something
For definition 4 The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
##English|motivation; willingness of action