" Integrates the activities of all members of the chain to produce higher levels of performance than can be achieved individually.
" The focus is on aligning practices used by different businesses that together produce the product & service the customer " to yield superior business performance for all involved.
" Provides customers with improved service and decreased cost by blending activities of all participants to increase productivity and reduce costs for all involved.
" Replaces adversarial relationships with one that benefits from mutual dependency and more profitable growth for all.
" For example:
- Aligns the capabilities of suppliers, manufacturers, channel partners & customers in order to control the physical flow of products from source to point of use.
" Elimination of duplication
" Just In Time manufacturing
" Continuous replenishment
" Quick Response
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