Definitions
stickiness Tweet Definition of stickiness Like Definition of stickiness on Facebook
noun 
  1. the property of sticking or adhering; adhesion
  2. warmth and humidity, as on a muggy day
  3. (context, economics, of prices or wages) the tendency to stay the same despite changes in the economy
  4. (marketing, interface design) stickiness is having unique attributes that make a product indisposable and valuable to its owner. The stickiness of a cellphone is its ability to tell correct time, locate its user, allow its user to remain connected to the world independent of where the user is .
  5. (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad.
The low rating helped explain why our ad"s brand linkage rating was so low: people were turned off by the blurriness of the main photo.

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