| Definitions | | peak visual |
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noun (plural: peak visuals)
- (Advertising) the image most recalled by the audience in each crescendo of moment-by-moment pictures, as seen in flow of attention, Flow of Attention research results.
- There was a cluster of images of a little girl that many people remembered seeing in the commercial, but the one of her laughing was the .
- (Advertising) an image most likely to be recalled long after viewing an ad and is therefore most likely to contribute to a brand"s long-term image.
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