| Definitions | | flow of attention |
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noun Flow of Attention
- (Advertising) research results that plot the audience"s level of attention, moment-by-moment, through a commercial.
- The Flow of Attention results showed us where we were losing the audience so we edited those few spots and had a better commercial.
- (Advertising) a research technique that deconstructs the cognitive processes of the audience"s selective perception filter.
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