- A subcategory of declarative memory, episodic memory is the type of long term, declarative memory in which we store memories of personal experiences that are tied to particular times and places.
- (Psychology) the system of the brain which stores personal memories and the concept of self. " Endel Tulving, The elements of episodic memory, Oxford University Press, 1983.
- (Advertising) key to understanding the concept of brand image, this part of the brain is accessed qualitatively, through projective techniques and quantitatively, through Picture Sorts techniques.
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