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Definitions emotional pivot noun emotional pivot} (Advertising) one of four archetypal dramatic structures of commercials characterized by the ad"s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end. IBM utilized the dramatic structure known as in their ads about a company needing to cut costs and IBM products being the solution. 2. (Advertising) a narrative structure used in commercials known as "star-type" advertising. Supplemental Details:Sponsor an extended definition for emotional pivot for as little as $10 per month. Click here to contact us.        Find:   Words Starting With:   Words Ending With:   Words Containing:   Words That Match:    Translate Into:    Dutch   French   German    Italian   Spanish     Show 51015202550100250500 results per page. Browse the Dictionary A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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