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  1. The power to attract, entice; the quality causing attraction.
    verb (allur, ing)
    1. (transitive) To attempt to draw; to tempt by a lure or bait, that is, by the offer of some good, real or apparent; to invite by something flattering or acceptable; to entice; to attract.
    With promised joys allured them on. --Falconer.
    The golden sun in splendor likest Heaven Allured his eye. --Milton.
      Etymology: From aleurrer ("alurer"), from a (Latin ad) + leurre ("lure"). See "lure".

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