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Complete Definition of "emotional structure"

English

Noun
emotional structure

  1. (Advertising) a commercial�s design based on the audience�s emotional response, as seen in flow of emotion|Flow of Emotion results.

#:When reviewing the research results, we were able to see the emotional structure of the ad was less dramatic than we had intended.

See also
w:advertising|advertising
w:copy testing|copy testing
flow of emotion
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