English

Noun
communication mix

1. the range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive it.

#:You must know how to use the elements of the communications mix to communicate the product�s existence, value and benefits to the target customers.

References
Durham Associates Marketing Lectures

• 2006-02-19 22:44 - SemperBlotto - [[Communication mix]] moved to [[communication mix]]

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