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executional peak
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noun (plural: executional peaks)
  1. (Advertising) the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in flow of attention, Flow of Attention research results.
The company"s new pre-test system provides visual data on the creative elements in their ads such as executional peaks, not just whether or not the product name was said frequently enough.
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