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English Dictionary - With Multi-Lingual Search Your Query of 'emotional pivot' Resulted in 1 Matches Displaying Items 1 through 1 Definitions emotional pivot noun emotional pivot} (Advertising) one of four archetypal dramatic structures of commercials characterized by the ad"s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end. IBM utilized the dramatic structure known as in their ads about a company needing to cut costs and IBM products being the solution. 2. (Advertising) a narrative structure used in commercials known as "star-type" advertising.        Find:   Words Starting With:   Words Ending With:   Words Containing:   Words That Match:    Translate Into:    Dutch   French   German    Italian   Spanish Enter your search terms Submit search form   Web www.allwords.com Browse the Dictionary A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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