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brand stretch Twit Definition of brand stretch Share Definition of brand stretch on Facebook Digg:Definition of brand stretch! stumble Definition of brand stretch Bookmark Definition of brand stretch on Delicious submit Definition of brand stretch to reddit Bookmark Definition of brand stretch
noun 
  1. (context, Advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand image, brand"s image.
Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.
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