English Dictionary - With Multi-Lingual Search

English

Noun

stopping power

1. advertising a research measure that captures a print ad’s ability to grab the attention of the reader, also known as the attention rating.

#:The Victoria Secret ad’s racy image generated strong stopping power ratings.

See also
w:advertising|advertising
w:attention|attention
brand linkage
motivation
persuasion

• 2007-09-12 21:27 - Connel MacKenzieBot - Robot: Automated text replacement (-{{rfc-xphrase|Noun phrase}} +)

Full Revision History