English
Noun
Flow of Attention
- (Advertising) research results that plot the audience’s level of attention, moment-by-moment, through a commercial.
#:The Flow of Attention results showed us where we were losing the audience so we edited those few spots and had a better commercial.
- (Advertising) a research technique that deconstructs the cognitive processes of the audience’s selective perception filter.
See also
w:advertising|advertising
w:advertising tracking|advertising tracking
w:attention|attention
brand image
brand linkage
copy sort
w:Copy Testing|copy testing
flow of emotion
flow of meaning
w:motivation|motivation
persuasion
Picture Sorts
pre-test
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